What Certified Professional Coaching Is:
Goal-Oriented: Coaches help clients set and achieve specific, measurable goals, whether they are related to career advancement, personal development, health, or other areas of life.
Supportive and Non-Judgmental: Coaching provides a safe space for clients to explore their thoughts, feelings, and aspirations without fear of judgment.
Action-Focused: Coaches assist clients in developing practical strategies and action plans to move towards their goals, offering accountability and encouragement along the way.
Empowering: Coaching empowers clients to take control of their own development, fostering self-awareness, confidence, and resilience.
Future-Focused: Coaching looks forward to possibilities and solutions rather than dwelling on past problems or issues.
What Certified Professional Coaching Is Not:
Therapy or Counseling: Coaching is not a substitute for therapy or counseling. While therapy addresses emotional and psychological issues, coaching focuses on goal-setting and personal development.
Directive: Coaches do not provide direct advice or tell clients what to do. Instead, they facilitate the client’s own decision-making process by asking powerful questions and encouraging self-reflection.
Consulting: Unlike consultants who provide expert advice and solutions, coaches guide clients to find their own answers and develop their own strategies.
Mentoring: While mentors share their experience and knowledge to guide others, coaches focus on drawing out the client’s potential through a collaborative and supportive relationship.
Quick Fixes: Coaching is not about providing instant solutions or quick fixes. It is a process that requires time, commitment, and active participation from the client. Working with a certified professional coach can lead to significant personal and professional growth, helping clients navigate challenges, make informed decisions, and achieve their desired outcomes.
