About Forward Focus

The Story Behind Forward Focus

Your Story, Your Journey, Your Outcome, Your Way

I believe in the power of clarity, self‑awareness, and real change. Life moves through so many seasons, and trying to navigate all of that on your own can feel heavy. Whether you’re looking for personal growth, career direction, or support through a transition, coaching gives you space to sort things out and move forward in a way that feels steady and true to you.

I offer coaching that’s shaped around your life and your goals. We’ll look at what you want, what’s getting in the way, and the steps that help you build real momentum. It’s your path, your pace, and your process, and I’m here to walk with you as you move toward what’s next.

Let’s start the conversation. Your growth begins today.

ABOUT HOLLY

Hi, I’m Holly!

I believe in living with authenticity, resilience, and purpose. My path hasn’t been a straight line, but every experience has shaped the coach I am today.

With more than 40 years in the corporate world, I found my passion in coaching, team development, and supporting people through their own growth. That work led me to become a Certified Professional Coach, an Energy Leadership Index Master Practitioner, and a Certified Insight Coach Practitioner.

My Story

I’ve moved through a lot of transition in my life, including 16 moves across two continents, 10 different schools, personal loss, trauma, and major career shifts. All of it has given me a deep understanding of resilience, adaptability, and the power of perspective.

I cared for my mother through her 11‑year dementia journey until her passing. I’ve been supporting my dad through advanced Lewy Body Dementia for the past five years. These experiences, along with supporting diverse communities and walking with people through their own life transitions, have strengthened my commitment to this work. As an LGBTQIA+ ally, I make sure every client feels seen, heard, and supported.

My Coaching Philosophy

You’re the expert in your own life. My role is to help you find clarity and create your own path.

Transformation happens through action. We’ll work together to build practical steps that support meaningful change.

Growth happens over time. Coaching gives you space for reflection, support, and steady encouragement as you move forward

Certified Professional Coaching

Certifications

Founder & CEO

Holly Steinhoff, CPC, ELI-MP, CICP

Testimonials

"Partnering with Holly for the Energy Leadership Index (ELI) assessment has been transformative. The debrief opened my eyes to my energy levels and areas for improvement. Ongoing coaching is providing personalized strategies to elevate my energy and adopt more empowering perspectives."
Review
"Navigating the complexities of caregiving for an aging parent can be overwhelming, but having Holly as my personal coach has made all the difference. Her expertise in balancing caregiving and self-care has been invaluable. Holly has provided me with practical strategies to ensure I take care of myself while being there for my parent."
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"Working with Holly has been a real confidence booster for my communication skills. She helps me identify my strengths, set goals, and tackle self-doubt. The supportive atmosphere really fosters a growth mindset. I'm excited about continuing to develop!"
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"Engaging with Holly has been fantastic. Her style creates a true partnership, and her warm personality makes sessions enjoyable and productive. Zoom sessions are super convenient, and I highly recommend her coaching for real progress!"
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"Working with Holly has been incredible. I'm learning to get out of my head and make real progress. Despite occasional setbacks and falling back into old habits, with her support, I'm staying positive and moving forward. This journey is rewarding, and I look forward to every session and what's still to come!"
Review
"Managing caregiving within complex family dynamics is no easy feat, but Holly’s guidance has helped me navigate these challenges with grace and confidence. She has a remarkable ability that allows me to find pathways to foster understanding of family members and for me to find my way forward through my complex aging parent issue."
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