About Forward Focus

The Story Behind Forward Focus

Your Story, Your Journey, Your Outcome, Your Way

Coaching works when it’s built around what you want and helps you get there on your own terms.

The people who come to Forward Focus are usually functioning well from the outside. They’re leading, producing, and managing. But something isn’t resolving on its own, and they’ve reached the point where thinking it through alone isn’t working anymore.

The people who come here are senior and executive leaders and professionals who are growing into or within that level of responsibility.

What they share is that they want honest conversation and someone who will stay straight with them.

That’s what this is. If it sounds like what you’ve been looking for, start with a conversation.

ABOUT HOLLY

I didn’t arrive at coaching by following a straight line. Decades across more industries and roles than most resumes can hold taught me one thing above everything else: the ability to read a room, ask the right question, and help someone find their footing travels with you. It turned out to be the perfect preparation for work I didn’t even know I was heading toward. I’m a Certified Professional Coach, an Energy Leadership Index® Master Practitioner, and a Certified Insight Coach Practitioner. More importantly, I’m someone who has lived through a few things. Living, working, and going to school across cultures gave me a way of seeing people and communication that you can’t really learn any other way.

My Story

Sixteen moves. Two continents. Ten schools. A career that took more turns than I planned, and a few chapters I didn’t choose but got through anyway, including experiences that reshaped how I understand strength and what resilience actually costs. Caregiving has been part of my life for more than a decade. I walked with my mother through her eleven-year dementia journey until she passed. I’m currently supporting my father through advanced Lewy Body Dementia. It’s hard, humbling, and some days just hard again. It has also made me a better coach than any certification ever could. All of it, the moves, the reinventions, the grief, the grit, is why I can sit across from someone in the middle of a difficult stretch and not flinch. I’ve been in a version of that seat too. I’m also a proud LGBTQIA+ ally. Every client who works with me is seen, heard, and fully welcome.

My Coaching Philosophy

You already have the answers. My job is to ask the questions that help you find them. That’s not false modesty, it’s how this works. You’re the expert on your own life. I’m the one who creates space, asks the thing nobody else has thought to ask, and stays with you while you do the hard work of figuring out what comes next. Some clients want a thinking partner. Some need accountability. Some show up not entirely sure what they need, and that’s a perfectly fine place to start. What I can promise is that I’ll show up as myself. Warm, direct, human in all the ways that matter, and completely in your corner.

The first conversation is just that, a conversation. No pressure, no pitch. Book a discovery call and let’s see if we’re a good fit.

Certified Professional Coaching

Certifications

Founder & CEO

Holly Steinhoff, CPC, ELI-MP, CICP

Testimonials

"Partnering with Holly for the Energy Leadership Index (ELI) assessment has been transformative. The debrief opened my eyes to my energy levels and areas for improvement. Ongoing coaching is providing personalized strategies to elevate my energy and adopt more empowering perspectives."
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"Navigating the complexities of caregiving for an aging parent can be overwhelming, but having Holly as my personal coach has made all the difference. Her expertise in balancing caregiving and self-care has been invaluable. Holly has provided me with practical strategies to ensure I take care of myself while being there for my parent."
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"Working with Holly has been a real confidence booster for my communication skills. She helps me identify my strengths, set goals, and tackle self-doubt. The supportive atmosphere really fosters a growth mindset. I'm excited about continuing to develop!"
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"Engaging with Holly has been fantastic. Her style creates a true partnership, and her warm personality makes sessions enjoyable and productive. Zoom sessions are super convenient, and I highly recommend her coaching for real progress!"
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"Working with Holly has been incredible. I'm learning to get out of my head and make real progress. Despite occasional setbacks and falling back into old habits, with her support, I'm staying positive and moving forward. This journey is rewarding, and I look forward to every session and what's still to come!"
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"Managing caregiving within complex family dynamics is no easy feat, but Holly’s guidance has helped me navigate these challenges with grace and confidence. She has a remarkable ability that allows me to find pathways to foster understanding of family members and for me to find my way forward through my complex aging parent issue."
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